BLACKPINK shuts down AI rumours with behind-the-scenes video of 'JUMP'

BLACKPINK’s latest track, ‘JUMP’, is already turning into one of the biggest songs of the month. But right after the music video dropped on July 11, it didn’t just get attention for its visuals and choreography, but it also sparked a rumour.

Some people online started saying that the entire music video was made using AI. While many fans loved the video and praised the girls, a few were unsure if the video they were seeing was even real.

To clear all the rumours, BLACKPINK decided to do something simple but effective. They shared behind-the-scenes footage from the shoot. The clip showed them on set, dancing, filming, and working with the crew, which cleared all the rumours circulating on the internet.

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Fans were quick to react. One user asked, "But I heard the entire video was AI?" Another said, "Putting AI allegations to rest”. Many other comments like "Oh? But I was told the video was AI. How is this possible?" and "Clear the rumours, queens!" were roaming around on the internet. Someone wrote, "Had to turn down the AI allegations real quick," while another simply said, "They ended the AI allegations with ease”.

After this, many fans praised visuals with, "The speaker wall setup is giving major cyberpunk vibes - this is exactly the kind of bold visual storytelling that separates K-pop MVs from everything else”.

‘JUMP’, which was first premiered during BLACKPINK’s ongoing Deadline tour, is all about having fun with your friends while others try to catch up. The high-energy vibe of the music video perfectly complemented the choreography. Listen to BLACKPINK's 'JUMP' on Gaana!

Over the past year, during their break, each member dropped a solo album. ROSÉ released ‘Rosie’, LISA put out ‘Alter Ego’, JENNIE dropped ‘Ruby’, and JISOO dropped ‘Amortage’. LISA and JENNIE even performed their solo songs at Coachella, showing off their individual styles with stunning live performances.

BLACKPINK’s DEADLINE World Tour is in full buzz and will mark stops at Los Angeles, Chicago, Toronto, and New York this month. After North America, they will take the tour to Europe in August. BLACKPINK will also perform two sold-out shows at the Philippine Arena in Bulacan on November 22 and 23, 2025.

Listen to other hits of BLACKPINK on Gaana!


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