Wait, is that an Eminem lyric on Justin Bieber’s new track 'Yukon'?

Justin Bieber made a stealthy return to music on July 11 with the surprise release of SWAG, a 21-track album steeped in sleek R&B tones and rhythmic experimentation. However, one person who has been trending since SWAG's release is Eminem, aka Marshall Mathers. Why? Read on.

Slim Shady has been credited as a composer-lyricist on the track 'Yukon' though he does not make an obvious appearance in the track. Instead, it’s all about a clever lyrical callback. On the track’s first verse, Bieber sings in a high falsetto, “I can help you get a move on, like U-Haul, and I know,” which sharp-eared listeners quickly connected to a line from Eminem’s 2010 Recovery (Deluxe Edition) bonus track “Untitled.” On that cut, Em raps: “Get up, baby, get a move on like a U-Haul, you can rack your brain.” The interpolation earns him a rightful credit. Bieber, who’s long shown admiration for the Detroit rapper weaves the reference in seamlessly.

Listen to Yukon HERE.

All about SWAG

SWAG marks Justin Bieber’s first full-length studio album since 2021’s Justice. The first hints of SWAG’s arrival appeared on eye-catching billboards across Reykjavík, Iceland, where Justin Bieber had recently vacationed with Hailey Bieber and their newborn son, Jack Blues Bieber. The reveal came after months of cryptic Instagram teasers, behind-the-scenes jam sessions, and swirling speculation from fans about whether a comeback was on the cards. Not long after, a larger-than-life reveal in New York’s Times Square confirmed the full 21-track listing, setting social media abuzz with anticipation.

The album features a handful of high-profile collaborations, with guest appearances from Gunna, Sexyy Red, and Cash Cobain. Bieber had been quietly teasing these collabs in behind-the-scenes jam session clips alongside Carter Lang, Eddie Benjamin, and longtime collaborator DJ Tay James. Songwriter-producer Mk.gee had also dropped earlier hints about being involved in the project.

Listen to Justin Bieber's SWAG on Gaana NOW!


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